Between September 1 and November 24, Payment with PET returns for the fifth and last edition, this time in all cities where Carrefour is present with hypermarkets, in partnership with Coca-Cola HBC Romania, GreenPoint Management, TOMRA, FEPRA and ECO Synergy. The program aims to facilitate the transition of consumers to the European standards of selective collection by promoting nature-friendly habit and behavior.
The campaign will have, for the second consecutive year, smart equipment (Reverse Vending Machines), which have the technology necessary for separate collection for PETs, aluminum cans and glass packaging, in line with European standards for selective collection. Customers will receive in exchange Romanian fruits and vegetables for the price of 1 PET, aluminum can or glass packaging per piece. Also, for every rPET DORNA water container, made from 100% recycled and 100% recyclable plastic, customers will receive double the amount of fresh fruit and vegetables.
“Paying with PET is the initiative that for 5 years expresses Carrefour Romania’s vision of the circular economy, transforming plastic into currency for Romanian fruits and vegetables and promoting its reintroduction into the economic circuit, through recycling. With this latest edition, which represents another important step towards a sustainable future, we aim to consolidate the nature-friendly practices learned and acquired during the campaign and show society that through responsible behavior, we can create a cleaner and better environment. The 5th edition Payment with PET supports the transition to the Return Guarantee System (SGR). We do this by learning sustainable habits and behavior, but also by using smart equipment for the second consecutive year. We thank everyone who has supported us since 2019 and we invite you to join us in this final stage as well. We are also happy to have new strategic partners with us, with whom we are bringing this latest edition to the national level, in all the cities where Carrefour is present”, said Alina Gamauf, Member of the Executive Committee of Carrefour Romania.
“We are happy to once again be partners of this program, which during the 4 editions held has supported consumers in adopting a responsible lifestyle and which has united us all in taking important steps towards achieving the goal of having a world cleaner, “a world without waste”. Also, Paying with PET created the necessary framework to understand that packaging waste, through recycling, turns into new packaging, with a much-reduced carbon footprint, such as the 100% recycled PET packaging used for our Dorna mineral water. Finally, this latest edition represents the preparation for how consumers will get involved in the Return Guarantee System, using the automatic collection machines for PET, aluminum or glass packaging waste”, said Alice Nichita, Corporate Affairs & Sustainability Principal.
Payment with PET was introduced for the first time by Carrefour Romania in 2019, as part of the circular economy program “Put a Price on Plastic”. During the four years of the campaign, over 1 million PET packaging and over 300,000 bottles and aluminum cans were collected, through the involvement of more than 500,000 customers, who in return received over 200 tons of Romanian fruits and vegetables.
