A recent survey conducted by Bonapp (bonapp.eco), Romania’s mobile app dedicated to combating food waste, reveals significant strides in raising awareness and promoting action. The survey found that 90 percent of its 350,000 users have become more conscious of the issue, with nearly half taking proactive steps to reduce waste in their households.
In a country where an average of 70 kg of food per capita is discarded annually (according to the United Nations Environment Program), Bonapp is playing a vital role in shifting consumer habits. The survey shows that users are not only more aware of food waste but are also adopting behaviors that lead to cost savings and a reduction in food waste.
The survey, conducted online between September 6 and 26, gathered over 5,000 responses from Bonapp users. Most respondents (80 percent) were women, with men making up the remaining 20 percent, and respondents ranging in age from 24 to 59. Most participants hailed from major cities like Bucharest, Cluj-Napoca, and Iasi.
Bonapp is influencing consumer behavior by helping users make smarter purchasing decisions, improve food storage practices to extend shelf life, and plan meals around discounted products nearing expiration. Since its launch in November 2021, the app has been credited with saving over 450 tons of food. The platform is used by 1,200 vendors monthly across Bucharest, Cluj-Napoca, Iasi, and Timisoara, with a user base of over 350,000 nationwide. Expansion to more cities is planned as Bonapp continues to scale its operations.
“We are encouraged by the survey results, which affirm our mission to expand our network of partners and make the app accessible nationwide. It’s gratifying to see our users becoming more aware of food waste and appreciating the impact the app has on their lives. Our long-standing partners, particularly those with us for over a year, have successfully integrated Bonapp into their operations for better stock management. For businesses committed to maintaining high standards and offering a broad selection of products, Bonapp isn’t just helpful—it’s essential. We’re proud to support businesses, consumers, and foster sustainability,” said Diego Roy de Lachaise, CEO of Bonapp.
This year, Bonapp embarked on a national expansion, with the goal of significantly reducing food waste across Romania. A key milestone in this mission is the solidification of its partnership with supermarket chain PENNY, a strategic ally in addressing food waste.
