Tetra Pak, a global leader in food processing and packaging solutions, announces the successful installation of its latest innovative packaging technology at Simultan, the largest Romanian-owned dairy processor. The collaboration marks a global first, as Simultan becomes the first plant in the world to install this innovative Tetra Pak technology, customized for refrigerated dairy products in 1 liter and 500 ml packages.
The new Tetra Pak line has a low environmental impact, in line with the company’s commitment to sustainability and supporting its customers in achieving their sustainability goals.
“The installation of the Tetra Pak E3 Flex XH line sets a new standard for sustainability and operational efficiency in the liquid food packaging industry. This installation underlines our dedication to providing our customers with innovative and sustainable solutions. eBeam technology is a game changer in the industry, offering a more environmentally friendly alternative to traditional sterilization methods. The new line, installed for the first time in Romania, as well as in the world, offers our partners an advanced technology that can support their growth goals. We are delighted to be able to help Simultan, a leading Romanian company in the local dairy industry, strengthen its market presence and build even stronger relationships with retailers and end consumers,” said Aron Tamas, Sales Director, Tetra Pak.
“With the installation of Tetra Pak equipment at our factory in Sântandrei, our production capacity will increase by 14%. In addition to increasing productivity, this packaging line is aligned with our sustainability goals. Its advanced sterilization technology is ideal for dairy products, which require an extremely hygienic process. We will thus be able to continue delivering high-quality products to our customers and consolidate our leading position in the Romanian dairy market, especially in the private label segment, where trust and reliability are key to our partnerships with large retail chains,” said Florin Herbai, General Manager of Simultan.
In addition to the packaging line, Simultan has also invested in new processing equipment that will allow the company to manufacture products such as liquid cream, plant-based drinks or even juices, opening up new opportunities for expansion into new categories.
